This policy describes the personal information Broden Media Limited and our brands, which include but are not limited to The Emergency Services Show, Emergency Services Times magazine, The EST Directory (collectively, “Broden Media.”) collect about you, why we collect it, how we use it, and when we share it with third parties.
This policy covers our online experiences including our websites and any mobile apps. Our policy also describes the choices you can make about how we collect and use your information. If our information practices change, we will post an updated policy on our website. You can tell if the policy has changed by checking the revision date that appears above. If we change the policy in a material way, we will provide appropriate notice to you. You may exercise your choices about how we collect and use your information consistent with this policy at any time.
What kind of information does Broden Media collect?
We may collect personal information from you, such as your name, email address, postal address, phone number, credit card number, when you visit one of our websites, install or use our mobile apps, place an order online or by phone, save your information with us online, contact us with a question or concern, or participate in a contest, promotion, or survey. We maintain a record of your product interests and the purchases you make online, through a mobile app, subscription form, registration form or by phone.
We may combine personal information with information about your online and other interactions with us, including your purchases. We may also combine your personal information with information we receive from other sources, such as joint marketing partners, public databases, publicly available pages on social media platforms and other third parties. In addition, if you choose to engage in social sharing, such as by connecting your social media account to your customer account or by logging into your customer account from your social media account, the social media site may share information with us about your use of their services, including profile information, information about your contacts and content you have viewed or liked. Please refer to the social media site’s privacy settings to control how your information is shared.
How does Broden Media use my information?
We may use your personal information in the following ways:
- To process and fulfil your order, including to send you emails to confirm your order status and shipment for magazine subscription, exhibition stand or visitor registration.
- To communicate with you and to send you information by email, postal mail, telephone, text message, or other means about our products, services, and promotions, including marketing communications that we believe may be of interest to you
- To address problems with and improve our products, brands, services and technologies, as well as to develop new products and services
- To provide consistent, personalised services across all channels and all of our brands, including to personalise our marketing communications and promotional offers
- To facilitate social sharing
- To allow you to enrol and participate in a loyalty or customer relationship program
- To help us learn more about your buying preferences
- To prevent, detect, mitigate and investigate fraud, security breaches and activities that are or potentially may be prohibited or illegal
- As we believe to be required or appropriate to protect the rights, property, safety and security of Broden Media and our employees, customers and others
- As we believe to be required or appropriate under applicable law, to respond to requests from government authorities and to comply with legal process
- You always have the choice not to receive marketing information or calls. For instructions on opting out, please see the section entitled, “How do I make choices about receiving promotional communications?” below.
How does Broden Media share my information?
We may share your personal information in the following ways:
Brands. When you provide personal information to one of our Broden Media brands (The Emergency Services Show, Emergency Services Times, The EST Directory and related events), we may share that information with our other Broden Media brands.
Service Providers and Contractors. If you order a magazine subscription or book an exhibition stand we may share your name, postal address, with official contractors to ensure that your subscription or event experience is managed successfully. We do not authorise any of these service providers to make any other use or disclosure of your information.
By You. You may disclose personal information when you post content to our websites, in-store technologies or other public forums, such as our brands’ social media pages, blogs, and online product reviews. Any information that you disclose through these services will become public.
Legal Requirements. We may share information about you if necessary or appropriate, in our good faith judgment, to comply with laws or regulations or in response to a valid subpoena, order, or government request, or to protect the operations, privacy, safety, property or rights of Broden Media or others.
Business Transfer. In the unlikely event of a sale or merger of Broden Media or any of our businesses, our customers’ personal information and other information we have collected as described in this policy may be among the transferred business assets.
What other information does Broden Media collect?
We may collect information that does not reveal your specific identity or does not directly relate to an individual, such as browser and device information; information collected through cookies, pixel tags and other technologies, demographic information and other information provided by you; and aggregated information.
We may use and disclose such information for any lawful purpose. If required, we will treat such information as personal information in accordance with this policy. We will also treat such information as personal information to the extent it is combined with personal information. For example, when you use our technologies, we may keep a record of your product interests, the purchases you make and other content you generate.
We may collect information in a variety of ways, including:
Your browser or device: Certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Macintosh), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version, and browser click-through and usage data.
Mobile applications: When you download and use one of our mobile applications, we may track and collect usage data, such as the date and time the app on your device accesses our servers and what information and files have been accessed, viewed and/or downloaded to the app based on your device number or other identifier.
Using pixel tags and other similar technologies: We may use pixel tags to, among other things, track the actions of users of our sites and services (including email recipients), measure the success of our marketing campaigns and compile statistics about usage of our sites and services and response rates.
IP Address: Your Internet Protocol (“IP”) address is a number that is automatically assigned to the computer that you are using by your Internet service provider. An IP address may be identified and logged automatically in our server log files whenever you access our websites, along with the time of the visit and the pages that were visited. Your IP address may also indicate your approximate physical location. Collecting IP addresses is standard practice and is done automatically by many websites, applications and other technologies. We use IP addresses for purposes such as calculating usage levels and diagnosing server problems.
Physical Location: We may collect the physical location of your device by, for example, using satellite, cell phone tower or Wi-Fi signals. We may use your device’s physical location to provide you with personalised location-based services and content. You may be permitted to allow or deny such uses, but if you do deny them, we may not be able to provide you with a personalised user experience.
Aggregated information: We may collect and use aggregated personal information, which does not personally identify you. For example, we may calculate the percentage of our site users who have a particular telephone area code.
Why did I receive a marketing email after I made a purchase with Broden Media?
To provide you with a more seamless customer experience, we keep records of all your Broden Media transactions. For example, if you use a credit or debit card or give the sales associate your email address when you make a purchase with us, we may associate that information with your online customer account. As described above, we may use information about your purchases to email you about other products and services that we believe may be of interest to you.
What if I use different devices to visit Broden Media websites or mobile applications?
In order to provide you with a more efficient and convenient experience, you may be able to access various content or sign into your account from many different devices. If you use many different devices to access our sites or our mobile applications, such as your home computer, laptop and/or mobile device, we may be able to link each of your devices with your account. For example, our sites may allow you to access your favourite exhibitors via an email link that is unique to your account. By clicking on the link, you will be automatically signed into your account in order for you to continue your experience where you left off. If you choose to click the email link on a new device, we will be able to associate your current device with your account information. Information we have collected from your different devices may be combined with other information you have provided us, including information that is saved in your customer account, and we may use such information to help provide more tailored experiences and consistent services and experiences across all of your devices as explained in this privacy notice. You may choose to browse our site without your device being recognised by signing out of your account.
How do I access or change my information?
You can ask us to update your personal information by contacting us as described in the section entitled, “How do I contact you?” below. Please note that any request to update your personal information may take up to 10 days for your email request and 6-8 weeks for your postal mail request.
How do I make choices about receiving promotional communications?
Broden Media and our brands, including The Emergency Services Show, Emergency Services Times and The EST Directory want to communicate with you only if you want to hear from us. If you prefer not to receive promotional information, such as information about special offers and events, from one or more of our brands, you can let us know by contacting our customer service as described in the section entitled, “How do I contact you?”
If contacting customer service, please be sure to include your full name and the email address you used when you registered with Broden Media. If you ask us to remove your name and address from promotional lists, we will maintain your name in a “do not contact” file to ensure that we can honour your request. It may take up to 10 days to process your email request and 6-8 weeks to process your postal mail request, during which period you may continue to receive communications from Broden Media
If you change your mind, you can start receiving promotional communications from us again by contacting customer service.
Please note that when you make an online purchase from us, we will continue to confirm your order status by email. We may also need to contact you via telephone, email or postal mail with questions or information regarding your order.
How do I know my personal information is secure?
We do our best to provide you with a safe and convenient experience. We have in place certain physical, electronic, contractual, and managerial safeguards to help protect the security and privacy of your personal information.
If for any reason you cannot access the secure server, or if you’re not quite comfortable shopping online at any of our websites, please feel free to place your order with us by telephone at the number listed in the section entitled, “How do I contact you?”, below.
What is “phishing”?
“Phishing” is a scam designed to steal your personal information. If you receive an email that looks like it is from us asking you for your personal information, do not respond. We will never request your password, user name, credit card information or other personal information through email.
What about links to other websites?
How do I contact you?
Broden Media Customer Service
Robert Denholm House
+44 (0)1737 824010