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Home > Sustainability > Brigade continues e-bike and scooter safety campaign with Amazon and Deliveroo
Sustainability 15 August 2024

Brigade continues e-bike and scooter safety campaign with Amazon and Deliveroo

15 August 2024No Comments3 Mins Read
Photo credit: LFB
Photo credit: LFB

London Fire Brigade has been working with major companies including Amazon and Deliveroo to share its #ChargeSafe messaging following a significant number of fires involving e-bikes and e-scooters in the capital.

London firefighters tackled 179 e-bike and e-scooter fires in 2023 and three people sadly died, with more than 60 people injured. In 2024, around 100 fires have been recorded so far.

The #ChargeSafe campaign is raising awareness about how people can reduce the risk of fire from e-bikes and e-scooters, and the collaboration with Amazon and Deliveroo is ensuring that people who buy and use these products are receiving important safety advice. 

Roadshows deliver fire safety tips to riders

Earlier this week, Deliveroo riders visited Shoreditch Fire Station for the latest of Deliveroo’s Rider Roadshows. Riders had the opportunity to speak to firefighters and were shown videos of e-bike fires to demonstrate how quickly these fires can spread and how ferocious they can be. They were also given guidance about how they can use their device safely, including around charging and storage. 

In the months leading up to the event, London Fire Brigade has also attended several other Deliveroo rider roadshows, including in Ealing, Wimbledon and Marble Arch, talking to riders about the #ChargeSafe campaign.

Amazon customers receive safety tips after purchase 

Online marketplaces have become a common outlet to purchase products for e-bikes and e-scooters; but the Brigade is not as confident that all products available, such as conversion kits, batteries and chargers have been built to the required safety standard.

Thanks to a collaboration with the Brigade, when someone buys an e-bike, e-scooter or accessory such as a battery pack, conversion kit or charger from Amazon, they will receive an email notification with easy-to-understand tips on how to use and store them safely. Customers can also find the #ChargeSafe advice along with other safety tips from experts on Amazon while they shop.

As well as providing more effective safety information, Amazon also requires businesses selling e-bikes, e-scooters and accessories to provide documented testing carried out by an accredited laboratory in addition to requiring compliance with applicable laws and regulations. 

“E-bikes and e-scooters are one of London’s fastest-growing fire risks so it is extremely positive that organisations such as Amazon and Deliveroo have recognised the part they can play to support our award-winning #ChargeSafe campaign.

“We know that food delivery riders are amongst those who use e-bikes to travel sustainably across the capital. That is why it is great to be partnering with Deliveroo on events like this to engage riders directly and educate them on how they can use their e-bike safely, particularly in the home.”

London Fire Brigade Assistant Commissioner for Prevention & Protection, Craig Carter.

To read similar articles, check out our Sustainability channel.


The industry will once again be gathering at the NEC, Birmingham for The Emergency Services Show, co located with The Emergency Tech Show on 18-19 September, check out the full exhibitor list here. 

Join us at the Sustainability Stage to hear from Professor Christensen, who returns to the show to share the stage with National Fire Chiefs Council Emerging Energy Tech lead, Phil Clark. They will update us on the risks to firefighters from lithium-ion batteries and provide thoughts on how to ensure in an increasingly green world, we keep everyone safe. More information can be found here.

Electric bikes Electric scooters Fire Firefighters LFB London Fire Brigade Sustainability
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