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A new partnership is looking to use the power of football to tackle anti-social behaviour and foster meaningful change.
Announced yesterday, the partnership will see the Premier League Charitable Fund work closely with the National Police Chiefs’ Council (NPCC) and 43 police forces across England and Wales.
Using football as a tool to build community cohesion, the partnership will support collaborative working between professional football club charities and their local police forces to inspire young people to reach their potential and provide them with positive opportunities which divert them away from possible involvement in anti-social behaviour, crime and youth violence.
The Premier League Charitable Fund’s partnership with the National Police Chiefs’ Council will support 93 professional football club charities delivering the Premier League Kicks programme to work collaboratively with police forces to benefit people in their local communities.
As well as joining forces to raise awareness of positive community initiatives and to share professional resources, the partnership also involves the formation of a data sharing agreement to allow police forces and professional football club charities to share non-personal statistical data.
This data will allow the Premier League Charitable Fund and NPCC to monitor the success of the Premier League’s longest running community programme, Premier League Kicks, in reducing youth crime and anti-social behaviour in priority areas identified by the NPCC.
Launched in 2006 as a collaboration between the Premier League and the Metropolitan Police, Premier League Kicks uses the power of football and sport to inspire young people to reach their potential.
Today, Premier League Kicks is delivered by 93 professional football club charities and is supported by 36 police forces across England and Wales. More than 520,000 young people have benefitted from the programme to date.
“On behalf of the NPCC I am delighted with the continuing success of our collaboration with the Premier League.
“The Premier League Kicks programme is a fantastic way of engaging youth, developing self-esteem and teamwork, which supports the policing mission to create safer streets and tackle crime and anti-social behaviour.
“This is an exciting collaboration between the NPCC and the Premier League Charitable Fund and that will allow us to understand the positive impact this amazing programme has on all our communities.
“We look forward to continuing to work with the Premier League Charitable Fund on the Premier League Kicks programme to reap the benefits which extend far beyond football in its ability to positively impact young lives.”
Deputy Chief Constable Andy Prophet, NPCC Lead for Anti-Social Behaviour
To find out more about Premier League Kicks and the work of the Premier League Charitable Fund, please visit www.premierleague.com/plcf
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