![](https://emergencyservicestimes.com/wp-content/uploads/2025/05/ESS-Button-resized.png")
Victory Conversions was founded in 2023 with the aim to offer high quality and reliable conversions to the emergency service market. Now turning two years old, we are fortunate enough to have been able to secure contracts with a number of UK police forces, private ambulance providers and fire services, alongside private security contractors and commercial users.
The response to us entering the market has been incredible, with many fleet managers making Victory their first phone call whenever a new requirement arises. Our site in East Yorkshire boasts both ISO:14001 & ISO:9001 certifications, along with approved converter status from multiple manufacturers.
The Rix Group
Victory is proud to be part of the Rix Group of Companies, which includes 17 different companies including Shipping, Petroleum, Commercial Vehicle Dealership, Fuelcard and Expense software.
The family run business has been operating since 1873 and is now in its 6th generation. Their support and commitment to Victory ensured that we started life on a steady footing and have been given the best opportunity to thrive long-term.
Police
Our commitment to the police sector is shown by the development of our own PSU vehicles alongside 2-Kennel Dog cars. These products have required a significant investment in both time and resources, but it has allowed us to put products into the market which we know will stand up to the tough challenges they face.
Some products available include Traffic, Response, CSI, Digital Forensic, PSU, Dog Transport and Mobile Stations.
Ambulance
We were very proud to launch our new PTS vehicle at The Emergency Services Show 2024. A vehicle which boasts reduced infection points and cupboards integrated into lining kits. Our unique design and quality checks ensure uniformity of build throughout the fleet.
Products offered to our private ambulance and NHS customers include PTS (patient transport), HDU (high dependency), Mental Health Transport, Mobile Classroom and WAV (wheelchair accessible).
Fire, rescue and private
We have undertaken a number of conversions for our fire service and search and rescue customers, from Officer Cars, Welfare & Technician’s vans and Water Support Units.
Victory also offer secure transport vehicles, having recently completed our 100th conversion from an order of 155. We also offer cellular vehicles, command units and other specialist conversions.
Quality and aftercare
Each vehicle that goes through our conversion process is thoroughly tested to ensure it meets our high standards. From the materials used to the installation techniques, every aspect of our work is scrutinised to ensure that the vehicle will perform reliably in the field.
Victory understands the need for keeping emergency service vehicles operational at all times. We offer ongoing maintenance and support services to keep vehicles in top condition, minimising downtime.
Building for the future
As the needs of emergency services continue to evolve, Victory Conversions is dedicated to staying at the forefront of vehicle customisation technology. As part of the Rix Group we invest heavily in research and development to explore new materials, technologies, and methods that can further enhance the capabilities of your vehicles. Our vision is to continue innovating and providing emergency service providers with the tools they need to save lives and protect communities.
We have had an incredible journey over the last two years, and we’re looking forward to seeing what can be achieved within the next ten.
To read similar articles, check out our Products channel.
