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Provider of investigation and intelligence management software, Altia has appointed a Director of Sales and Partnerships for Europe, the Middle East and Africa (EMEA) to further expand its global footprint.
Natalie Farr will lead commercial growth across EMEA, improving sales functions and processes. She will collaborate closely with global and product-specific teams to embed best practices that align with customer needs.
Natalie brings a wealth of experience in public safety, national security, and enterprise transformation.
She began her career working with UK police forces before moving into senior roles at Microsoft, where she helped transform law enforcement and defence organisations across the UK as part of the Public Safety and National Security division. She also held a leadership role at Google, further broadening her expertise at the intersection of technology, public service, and innovation.
Natalie will work alongside the senior team to ensure that Altia’s solutions and services are closely aligned to both evolving market demands and customer outcomes.
“I’ve always found purpose in helping organisations that protect the public, and that’s why I’m so excited to join Altia. I get a real buzz from creating tangible impact, and working in policing and justice is where I know I can make a meaningful difference. This role brings together everything I care about: innovative technology, frontline impact, and the opportunity to lead a global team.”
Natalie Farr.
Natalie’s appointment comes during a period of growth for Altia, with the company recently expanding its global footprint into the APAC region last year to support organisations with their investigations.
A key part of Natalie’s role will also focus on supporting organisations across EMEA to adopt and implement the company’s new investigative platform, Altia HQ, which launched in June 2024.
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