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Train passengers across Great Britain will start to see new posters and hear updated announcements, as the familiar ‘See it. Say it. Sorted’ campaign receives its first major update since it launched in 2016.
The refresh puts clearer focus on what passengers should look out for and how to report concerns. New designs highlight the 61016 text number, while train and station announcements have been rewritten to make their wording sharper.
Since its launch, the campaign has helped drive a huge increase in reports to British Transport Police (BTP). Annual texts to the 61016 service have risen more than eightfold to 255,088, with over one million messages sent since the number was introduced in 2013.
Alongside the campaign update, government has confirmed almost £17m for Network Rail to improve BTP’s access to real-time CCTV at stations. The investment is aimed at speeding up investigations and helping officers identify offenders quickly, as part of wider efforts to make public spaces safer.
Rail Minister Lord Hendy said the campaign has become “part of the soundtrack to our trains” but also plays a serious role in public safety. “We’re committed to making our railway as secure as possible, which is why we’re also improving CCTV connectivity, to help police identify offenders and bring them to justice faster – particularly key as we work towards our goal of halving violence against women and girls in the next decade,” he said.
BTP Chief Constable Lucy D’Orsi stressed the importance of the public’s role in reporting concerns.
“Our officers are out across the railway network 24/7 working to keep the public safe – but ‘See it. Say it. Sorted’ reminds us that passengers and rail staff also have a vital role to play in being our eyes and ears. Trust your instincts and text us on 61016.”
Lucy D’Orsi, Chief Constable, BTP.
The campaign has evolved beyond its original counter terrorism focus to encourage reports of non-urgent crimes and incidents that make passengers feel unsafe or uncomfortable. Examples include cases where reports via 61016 have enabled BTP to secure CCTV evidence, identify offenders and bring them to justice, including a recent prosecution for multiple sexual assaults on trains in London.
Network Rail, Transport for London and the Rail Delivery Group are among the partners supporting the relaunch. Lucy McAuliffe, Network Rail’s Sussex Route Director and Crime Lead for the southern region, said: “When people speak up, it really helps us respond faster and more effectively to keep everything on time. It’s all part of our shared commitment to getting everyone home safe every day.”
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