Research highlights impact of ill-fitting bras on female first responders

For female firefighters, paramedics, and police officers, the right kit starts from the first layer. A well-fitted sports bra can be the difference between comfort and distraction on long, physically demanding shifts.

At a recent session at The Emergency Services Show, Charly Rhodes, Director of sports bra specialist boobydoo, explained the company’s mission.

“We’ve been helping women find the right sports bra for 20 years. It’s not just about comfort – it’s about supporting women on long shifts and under body armour, so they can perform their job safely and effectively.”

Dr Jenny Burbage, Associate Professor in Applied Biomechanics at the University of Portsmouth, highlighted a gap in understanding about breast health for women in operational roles. “Women in these jobs aren’t just exercising for sport – they’re wearing bras all day, often under heavy kit. Poor education leads to ill-fitting bras, discomfort, and even breast health issues.”

Education and fit are key

Both speakers stressed that education is a major barrier. Many women rely on trial and error to find the right fit, with little guidance on support, fabric, or features. Charly added: “As more women join emergency services, we’re seeing how crucial the first layer of kit is. A bra that fits well supports the body and helps women perform their job safely and comfortably.”

To tackle this, boobydoo offers a Sports Bra Awareness Advocate course. This half-day, CPD-aligned training gives staff the knowledge to discuss breast health, fit, and bra selection within their organisation.

“The course helps teams start those conversations, whether someone needs personalised advice, a virtual fitting, or support choosing the right kit,” Charly said.

Why support matters on shift

A well-fitted sports bra reduces breast movement, improves comfort and manages moisture. Features like wide underbands, full-coverage cups, adjustable straps and quality fabrics all contribute to performance.

“Eighty percent of support comes from the underband. Full coverage cups, wide straps, and adjustability make a huge difference,” Charly explained.

Jenny added the operational consequences of poor support: “Ill-fitting bras can cause pain, musculoskeletal issues, and distractions. On shift, excessive movement or pressure points from body armour can affect performance and safety.”

Training and supply for operational teams

Boobydoo’s service combines education, one-to-one fittings and a streamlined supply process. Staff get guidance on styles, features, and fit before receiving bras suited to their role. Common problems include worn-out bras, elastane degradation, or products that no longer provide support.

“End-user involvement is crucial,” Jenny said. “We need to understand what women in these roles need, especially under body armour, and use that to improve kit.”

Charly summed up the session: “Education and choice are key. Access to fitting options and a broad range of sizes ensures everyone’s needs are met. Getting the basics right makes a real difference – comfort and support help women focus, reduce injury risk and improve day-to-day performance.”

Watch the full interview below.

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