Ambulance service launches ‘virtual video booth’ for feedback

The Welsh Ambulance Service has launched a ‘virtual video booth’ to enable people to share their experience of the service.

Patients, relatives and carers are being invited to record feedback using an interactive new portal on the Trust’s website. Feedback will help the service to understand what it is doing well and how it could improve.

The Welsh Ambulance Service is the first in the UK to harness this technology.

“We are an organisation committed to learning and are forever keen for people to tell us about their experience, whether good, bad or indifferent. There are a number of ways that people can do this already, but we wanted something even slicker and easier, especially in this digital age.

“You can access the video booth on a mobile phone, laptop or desktop computer, and within a couple of minutes, could have recorded something really rich and insightful for us as an organisation.

“Whether it’s 999, NHS 111 Wales, or our Non-Emergency Patient Transport Service, we want to hear any and all feedback that you have.”

Leanne Hawker, Head of Patient Experience and Community Involvement.

The secure video booth will ask users to record four separate clips, including about them, their experience, how the experience made them feel and what could have been done differently.           

“Those clips are then reviewed by our Patient Experience and Community Involvement Team to identify any themes. If positive, it’s an opportunity to share best practice and celebrate what has worked well.

“Where there’s lessons to be learned, we highlight this at various forums, including at Trust Board and committee meetings and where appropriate with colleagues elsewhere in NHS Wales and Welsh Government.”

Leanne Hawker, Head of Patient Experience and Community Involvement.

The Welsh Ambulance Service has a legal obligation under the Health and Social Care (Quality and Engagement) (Wales) Act 2020 to meet Welsh Government standards for health and social care.

It includes a Duty of Quality, which came into force on 01 April 2023, which means all NHS organisations have a legal responsibility to continually improve the quality of the services they provide. 

“Quality is at the heart of everything we do here at the Welsh Ambulance Service. The lived experience of patients, their families and carers is key to unlocking some of the quality improvement opportunities we continually aspire to achieve.

“Having this interactive approach builds on the really positive engagement we already get and will hopefully enable greater opportunities for co-production with people across Wales, something we’re passionate about as an organisation

“We look forward to the public embracing this additional opportunity to share with us what it feels like to use our services.”

Liam Williams, the Trust’s Executive Director of Quality and Nursing.

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