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Home > Technology > South East Coast Ambulance Service becomes first ambulance fleet to equip digital alerting
Technology ETS202418 September 2024

South East Coast Ambulance Service becomes first ambulance fleet to equip digital alerting

18 September 2024No Comments3 Mins Read
ETS2024South East Coast Ambulance at speed.
Photo credit: South East Coast Ambulance.

A new pilot programme is underway at South East Coast Ambulance Service NHS Foundation Trust (SECAMB) which will see the service’s fleet become the first in Europe to be equipped with Safety Cloud digital alerting system.

HAAS Alert, a company with the largest commercially deployed V2X safety network powered by its Safety Cloud® digital alerting platform; and ACETECH, a global supplier of software and vehicle solutions for the emergency services; announced the programme in the lead up to The Emergency Services Show, which starts today at the NEC, Birmingham.

Real-time alerting

HAAS Alert’s Safety Cloud platform enables real-time alerting between emergency vehicles and consumer vehicles for safer and smarter roads. The company expanded Safety Cloud’s digital alerting coverage to Europe in November of 2023.

“We hope that not only will Safety Cloud support the safety of our crews, patients and other road users through the reduction in vehicle collisions, but it will also reduce our long term VORs and vehicle repair costs. Furthermore, the straightforward path it provides can also help deliver a potential reduction in our operational response times and will also help us to reduce our carbon footprint,” says Robert Martin, Fleet Services Manager for South East Coast Ambulance Service.

“This pilot also aligns with one of our key department objectives – Striving for Continuous Improvement. It will be crucial in creating safer and more efficient roads in the South East. In addition to traditional light and siren warnings, motorists will now also receive digital alerts much earlier, creating a safer experience for both the motorists and our operational staff.”

ACETECH provides connected safety and sustainability solutions that improve the safety of emergency services fleets, and at the same time help Trusts on their NetZero journey by reducing their carbon footprint. Through the Unified Software Platform, services receive customised analytics detailing the risk reduction these solutions have in real-time and also historically, enabling Trusts to easily demonstrate the success and impact of the change.

But an integrated solution from ACETECH and HAAS Alert goes beyond that. Through this new pilot program, SECAMB will be able to alert the motoring public of those locations so they can slow down and move over with enough time to spare.

“ACETECH understands and admires South East Coast Ambulance Service’s dedication to safety and minimising risk to patients and staff,” says David Crombie, Regional Director, UK and IRE. “ACETECH’s Vision Zero is our intent to increase safety and sustainability globally and through this collaboration with HAAS Alert, together we will help SECAMB to just that.”

Thanks to this integration, South East Coast Ambulance Service will be able to start alerting the public without any additional software or hardware needed. They’re able to launch directly through ACETECH, which aligns with the fleet’s emphasis on using digital advancements to enhance service delivery and care.

“HAAS Alert’s mission is to build mobility solutions that transform global roadway safety,” says Gareth Evans, European Director of Strategy and Business Development of HAAS Alert. “Working with ACETECH to fully-equip the first European ambulance fleet is a crucial and exciting step forward in that mission.”


HAAS Alert and ACETECH will be exhibiting at The Emergency Services Show on stands 5/B212 and 5/C222, respectively, which opens at the NEC, Birmingham at 9am today. There is still time to register for free entry and you can check out the full exhibitor list here.

AceTech HAAS Alert Road safety South East Coast Ambulance Service
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